Whether you're a total novice or an absolute rookie, every photoshoot gives you such a rush that it's really hard to explain. You get to engage with the energies of other talented creatives and just generally find stunning locations, place and style garments and capture a moment that would otherwise be gone forever.
The first one we did as Earth First Fashion was probably not one of my finest moments as a business owner but we had so many factors that influenced the direction of the shoot including when our stock was arriving, being incredibly uncertain about where to find fashion models, what locations would suit what I was trying to achieve and making sure that I had everything organised.
Honestly I hadn't ever done any styling before and thought that just because I had the main things needed for a photoshoot that I was prepared but I was a little bit wrong. I was so lucky to have the most amazing photographer Amie from Amie Victoria Photography and the amazing model Bri to help through my first photoshoot because although it was Earth First Fashion's first, these business women had been to the rodeo before!
This was the first day of my life that I had actually realised how much I suffer participating in things that I don't 100% have control of. But luckily every experience is an opportunity to learn so that's exactly what I did.
Our shoots to follow are most certainly going to be done well in advance and be so organised it's not funny!
But our photos turned out to be a dream. Amie (photographer) pretty much lead the whole photoshoot and Bri (model) was so calm that I actually began to feel calm around her so I honestly couldn't have done this first photoshoot without this amazing team.
If I could give any tips to anyone that is planning their first photoshoot I'd give you the following:
1) Know your photographer... I couldn't stress to have an amazing photographer more... I am soooo blessed to work with Amie Victoria Photography. Her eye for capturing the good stuff is just beyond amazing!
2) The model makes the photographers life easier and if the photographer is loving working with the model then it really shows in your photos!
3) Plan the outfits prior to the photoshoot and have them in order for the photoshoot. Have options to work with.
4) If the model is wearing jewellery of their own, replace it with yours.
5) Own it. The photoshoot is yours and if you want it to reflect what you are trying to achieve then you are literally the only person that can make that happen. I felt shy and vulnerable on my first photoshoot and luckily our amazing photographer helped me out but I was so shy that I didn't even watch the photos being taken I just hid behind the change room tent and organised clothes (which I should have done the night before).
6) Find some inspo prior to the shoot and show your model and photographer some ideas that you are hoping to make happen in the shoot.
7) Have fun. It is actually so much fun so just enjoy it. I have had two moments during my two photoshoots that I have done now where I have stood back and felt electricity going through my body and felt like I was absolutely on cloud 9 because it really is an incredible experience, so enjoy those moments.
This value means that all garments are made by human hands, not a super robot machine. This value is important for recognising the art behind the craftsmanship of a garment and the skill that is acquired by the people that curate each masterpiece from what would otherwise have been, a rag/cloth. The brands that meet this value ordinarily produce their clothing on a relatively small scale and are open to appreciating the work that has been put in by the human hands behind the the scenes. Yes these artisans will have used the assistance of machinery to craft each garment (sewing machine, overlocker, fabric cutter, etc) but each garment from our brands with the 'Handmade' value has been thought about with a real mind, measured by real hands and been an accomplishment by a real human. Power to the people behind the product.
This value is achieved by our brands that work tirelessly to improve the stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components. From an environmental perspective, our brands aim should be to minimise undesirable environmental effect of the product’s life cycle by: 1. ensuring efficient and careful use of natural resources (water, energy, land, soil, animals, plants, biodiversity, ecosystems, etc); 2. selecting renewable energy sources (wind, solar, etc), and 3. maximising repair, remake, reuse, and recycling of the product and its components. Our Earth Conscious brands may not be perfect in every aspect of their operations but they are leaving no leaf unturned on their journey to complete sustainability and we aim to help them to reach their full Earth Conscious potential.
This value means much more than paying a fair price to garment workers for the manufacture of garments. Our brands that meet the ‘Fair’ value operate with the aim for alleviating poverty and promoting sustainable development by ensuring a just and transparent supply chain. The general goals of a ‘Fair’ organisation are to support producers from underdeveloped countries through trading, protection of workers’ rights, preservation of the environment, and the promotion of sustainability. Under this value, working conditions must be audited (no dodgy audits) by a globally recognised, independent certifier. The people who made the clothing you buy from this value are treated the same way you’re treated: minimum wages or above; safe working conditions; voluntary overtime; and freedom of association.
In order to meet this value our brands must not use skins, hair or feather of any animals, including fire, leather, wool, feathers and silk. They also do not test any products on any animal of any species. Brands that satisfy this value only use plant fabrics in the production of garments such as cotton, linen, hemp and synthetic materials such as polyester, acrylic or nylon. These brands recognise that although unable to speak for themselves, animals have souls too and as intelligent beings with the ability to speak and communicate it should be the responsibility of the human race to care for other beings too.
When your friends call in love with the clothing you bought from this value (100% guaranteed), you will be able to tell them that you can trace every aspect of the development of this piece of clothing, from the clothing manufacturer right back to the raw materials, because that's what labels have to be able to do in order to meet this value.
If you shop for your fruit & veg at the local farmers markets because you like knowing you’re supporting small & local produce, then you will love shopping from this value. Globalisation means that small, local producers are suffering as they struggle to manufacture at a rate that is competitive against our foreign producers, so this value supports the local guys. For a brand to meet the requirements of this value, the vast majority of its products must be sewn in the country its business is based.
Having this value means that a brand has decided to permanently put down the polyester…. And all other synthetic materials. Now that synthetic fibres dominate the fashion industry it is important that these brands are recognised for their efforts to continue to manufacture using materials that are natural even though they are more difficult and more expensive to source. This value also means that the you can wear these clothes knowing they are not damaging your skin.
This value means a brand is getting creative with waste. Brands are developing innovative ways to use waste that would otherwise degrade in waterways or landfill slowly over a very long period of time (or never at all for some synthetic fibres). A lot of these brands also offer for products to be returned to them when they are at the end of their lives to be reinvented into a new design, this is becoming more and more common with swimwear.