Sustainability is at the forefront of our business. We live on a living, breathing organism that goes by the name of "Earth" and we humans share it with millions of other living breathing organisms. So why are we constantly engaging in activities that destroy it? It's not fair that one of the millions of different living organisms on our beautiful Earth, human beings feel that they have the right to create pollution and damage. We want to start a conversation about sustainability because our Earth should literally mean the world to all of us.
EARTH FIRST - HOMETOWN FOR INSPIRATION.
Born and raised on the beautiful Sunshine Coast it’s hard not to be a lover of all things nature. From the lush green hills of the hinterland to the rugged, untouched edges of the coastline – the magic is real. Anyone that has lived in any coastal town around Australia would be able to recognise that 20 years of infrastructure development and population incline has a major impact on the original dynamics of what once was, a small seaside town.
Today, Queensland faces sustainability challenges stemming from the continuity of population growth, pollution (which the textile industry is partly responsible for) and climate change. The Sunshine Coast is leading the way for Queensland in the fight for sustainability by committing to conquering ‘smarter city’ technology, planning more efficiently and responding adaptively to climate change. Some major developments in the direction of reducing the carbon footprint on the coast are the integration of a large solar farm and the world-class waste systems that are currently operational.
Our vision is in support of what is already underway on the Sunshine Coast. We want to contribute to nurturing our town, our country and our earth to the healthiest state of being that it can possibly achieve by targeting the fashion/textile industry.
THE POLLUTIVE STATE OF THE FASHION INDUSTRY
It may shock you to know that fast fashion, has become one of the biggest sources of pollution in the world. A recent report by The Ellen MacArthur Foundation found that the textile industry emits more greenhouse gas emissions than international shipping and aviation combined. The industry is also the second-most polluting industry in the world after the oil industry.
Mass textile pollution occurs due to how cheap and disposable fast fashion has become, in Australia alone the average person buys 27 kg of new textiles every single year, only to discard roughly 24 kg of it… So let’s do the math:
[There are 24.13 million people in Australia; times that by 27 kilograms on average per person of textile consumption, that equals a whopping 651.51 million kilograms of textiles purchased every year in Australia alone. So if roughly 24 kilograms of those textiles per person go to landfill when there are 24.13 million people in Australia, that means 579.12 million kilograms of textiles are sent to landfill per year… that’s roughly 194,000 elephants… or 14,500 Boeing 737-800 standard passenger aircrafts…] and that’s just in Australia.
So not only is the textile industry clogging the world’s capacity for landfill, it is also increasing in the use of synthetic fibres such as polyester. According to the World Apparel Fibre Consumption Survey (2013) the use of natural fibres in 1991 outweighed the use of synthetic fibres, whereas in 2013 the use of plastic fibres more than doubled the use of natural fibres and that statistic is continuing to grow. Much of the fashion industry that appropriate and contribute to the fast fashion epidemic, rely on synthetic fibres because they’re cheaper than natural fibres and easier to source.
What’s so bad about synthetic fibres you might ask?
Well… Let’s ask Green Peace…
“When the fossil fuels for polymer production are taken into account, emissions of CO2 for polyester in clothing, at 282 billion kg in 2015 - are nearly 3 times higher than those for cotton, at 98 billion kg. Polyester is also not easily degradable; synthetic microfibers are released from clothes when they are washed, eventually making their way into rivers and seas, where they can potentially take decades to degrade. Microfibers can have a range of impacts once they reach the aquatic environment, such as impacts on feeding activity, or carrying invasive bacteria that can be harmful to humans”. - Green Peace (2017)
Polyester is fast fashions favourite material and it’s not doing any of us any good. We would like to encourage all brands to #putdownthepolyester for it is within your power; it is a pollutant derived from petroleum... Do it for our health and our earth.
THE VISION FOR #EarthFirstFashion?
Our vision is to become a new initiative in boutique fashion that sell only products from labels that have been identified to trade, manufacture and produce ethically and sustainably. The labels that we sell show earth conscious initiatives throughout their business operations. We want to collaborate with businesses that seek to create a new normal in the fashion industry where sustainability and ethics are integral aspects of brand development and day-to-day operations. Together, we can minimise the adverse environmental impacts of the textile industry by working collaboratively in a community and supporting and educating consumers and manufacturers to drive much needed change in the textile industry.
Check out the following documentary trailer for the documentary called 'Thread'. It only goes for a few minutes and really provides an insight into the impacts of fashion on the planet and people alike.
Don't feel too shocked if you had no idea about the impacts of fashion prior to reading this post and watching this trailer. As it is such a profitable industry worldwide it isn't really talked about too much and when it is, it certainly isn't headlines news, but that's why we're here. Because we want to change that.
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