This value means that all garments are made by human hands, not a super robot machine. This value is important for recognising the art behind the craftsmanship of a garment and the skill that is acquired by the people that curate each masterpiece from what would otherwise have been, a rag/cloth. The brands that meet this value ordinarily produce their clothing on a relatively small scale and are open to appreciating the work that has been put in by the human hands behind the the scenes. Yes these artisans will have used the assistance of machinery to craft each garment (sewing machine, overlocker, fabric cutter, etc) but each garment from our brands with the 'Handmade' value has been thought about with a real mind, measured by real hands and been an accomplishment by a real human. Power to the people behind the product.
This value is achieved by our brands that work tirelessly to improve the stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components. From an environmental perspective, our brands aim should be to minimise undesirable environmental effect of the product’s life cycle by: 1. ensuring efficient and careful use of natural resources (water, energy, land, soil, animals, plants, biodiversity, ecosystems, etc); 2. selecting renewable energy sources (wind, solar, etc), and 3. maximising repair, remake, reuse, and recycling of the product and its components. Our Earth Conscious brands may not be perfect in every aspect of their operations but they are leaving no leaf unturned on their journey to complete sustainability and we aim to help them to reach their full Earth Conscious potential.
This value means much more than paying a fair price to garment workers for the manufacture of garments. Our brands that meet the ‘Fair’ value operate with the aim for alleviating poverty and promoting sustainable development by ensuring a just and transparent supply chain. The general goals of a ‘Fair’ organisation are to support producers from underdeveloped countries through trading, protection of workers’ rights, preservation of the environment, and the promotion of sustainability. Under this value, working conditions must be audited (no dodgy audits) by a globally recognised, independent certifier. The people who made the clothing you buy from this value are treated the same way you’re treated: minimum wages or above; safe working conditions; voluntary overtime; and freedom of association.
In order to meet this value our brands must not use skins, hair or feather of any animals, including fire, leather, wool, feathers and silk. They also do not test any products on any animal of any species. Brands that satisfy this value only use plant fabrics in the production of garments such as cotton, linen, hemp and synthetic materials such as polyester, acrylic or nylon. These brands recognise that although unable to speak for themselves, animals have souls too and as intelligent beings with the ability to speak and communicate it should be the responsibility of the human race to care for other beings too.
When your friends call in love with the clothing you bought from this value (100% guaranteed), you will be able to tell them that you can trace every aspect of the development of this piece of clothing, from the clothing manufacturer right back to the raw materials, because that's what labels have to be able to do in order to meet this value.
If you shop for your fruit & veg at the local farmers markets because you like knowing you’re supporting small & local produce, then you will love shopping from this value. Globalisation means that small, local producers are suffering as they struggle to manufacture at a rate that is competitive against our foreign producers, so this value supports the local guys. For a brand to meet the requirements of this value, the vast majority of its products must be sewn in the country its business is based.
Having this value means that a brand has decided to permanently put down the polyester…. And all other synthetic materials. Now that synthetic fibres dominate the fashion industry it is important that these brands are recognised for their efforts to continue to manufacture using materials that are natural even though they are more difficult and more expensive to source. This value also means that the you can wear these clothes knowing they are not damaging your skin.
This value means a brand is getting creative with waste. Brands are developing innovative ways to use waste that would otherwise degrade in waterways or landfill slowly over a very long period of time (or never at all for some synthetic fibres). A lot of these brands also offer for products to be returned to them when they are at the end of their lives to be reinvented into a new design, this is becoming more and more common with swimwear.